There are many link building tactics which help to boost up the ranking of the website. Therefore, you must optimize the website according to the new updates. Because of the Google Panda and Penguin updates, there have been a lot of changes in search engine algorithms, so you must follow the SEO tactics which supports the Google algorithms. Here are some of the important Link Building tactics, which will help you in bringing the success later on.


  • Creation of content: Earlier, it was said that content is the king but now this statement has been changed as “quality content is the king”. Quality content means the informative and the relevant content which is useful to the user. You can post this content via submissions, blogs, newsletters, infographics, press releases etc.
  • Internal linking: it is one of the easiest ways to gain traffic. When you link one page of your website to another, then it is called as internal linking. It increases the credibility of the website.
  • Guest post: It is one of the excellent and the result oriented link building strategy which helps to attract the new audiences and build brand awareness.
  • Blog commenting: Blog commenting allows you to share your expertise with other people and that will help to increase the traffic as it shows your knowledge to other people. Reading those comments, people will like to look for your website and your work, hence increasing the traffic to your site.
  • Social Media: It has been truly said that social media has become a valuable tool for promoting your business. Social media helps in increasing the brand awareness, traffic and in enhancing overall reputation of the business. It is so, as most of the people are using social networking sites like Facebook, twitter, LinkedIn, Google+ etc, where they can share many things and links with other people and hence promotes the business.
  • Forum Posting: Search for different forums by browsing the web and create your profiles on forums which you found and re the best. Post the content on these forums to get the backlinks to the site. This would bring you the genuine and potential customers to the sites which would raise the sales.


There are many other SEO tactics of link building which a SEO Company implements to boost up the ranking of the website. This higher ranking brings up the more traffic and hence increases the sales.